Occupy Threat Center: www.listenlogic.com/threatcenteroccupy

“Based on our tracking, the Occupy movement is now being actively influenced by the social media efforts of an increasingly diverse group of organizations.  Clearly, the activists know how to use social media to provoke action, but the actions they provoke cannot be controlled.  This is the greatest threat,” explained Vincent Schiavone, ListenLogic co-founder & chairman.  ”While ListenLogic operates a dedicated real-time SLIC for its clients, we also feel it necessary to provide certain information to the public and to all of corporate America due to the alarming social activity we are witnessing.”

Read the full press release and visit the Occupy Threat Center for more information.

A few key stats from the data:

• Mobile ad spending was just under $1 billion in 2009
• That number is expected to reach $2,300,000,000 by 2013
• Mobile advertising spend grew by 75%, Social by 32% between 2009 – 2010
• There are 1,000,000 Android or iOS devices activated everyday
• The average mobile app session is 4x longer than web sessions (4.3 min v 1 min respectively)

What does this change mean for brands, advertisers, and consumers? How receptive are consumers to mobile ads? Are brands going the extra mile to create compelling mobile advertisements or will they maximize recognition of ads by using the same content across platforms?

I suppose we will have to wait and see, but one thing is for sure: Mobile marketing is real.

A deeper look at the data

This study shows us that older adults (age 50+), despite gender, are almost 30% more likely to click directly on Facebook ads while younger adults are more likely to “like” without clicking on the advertisement.

When looking at the behavior differences between genders, women are 11% more likely to click on the ad while men are slightly more likely to “like” a brand via an ad.

A few other tidbits

• CTR is 31.2% higher for women aged 50+ as opposed to their 18-29 counterparts
• “Like” rates for the 50+ groups are 7% and 9% lower for women and men respectively
• CTR is 16.4% is higher for men 50+ than other age groups

What does this mean to marketers?

Well, it’s pretty simply, if you’re after that highly elusive 18 – 29 male demographic, you have a much better chance of getting them to “like” your brand then click your ad. Planning your strategy with that in mind is then critical to Facebook success. Once a user likes your brand, you have their attention, so plan for long-term brand engagement with a focus on engagement, not one-click success.

The report provides some insight on how marketers measure success of social media initiatives and what those KPIs are. In this study, impressions (or reach), fans/likes, and customer satisfaction were the most referenced metrics.

Of US marketers who have seen positive impact by listening and engagement initiatives, where has it been felt the most?

• Brand Awareness: 63%
• Launch Results: 48%
• Customer Loyalty: 47%
• Leads: 34%

Listening and engaging is certainly not new, but from being in the industry there is one common question among marketers looking to get budget:

“What’s the ROI?” The answer is it’s all about what you do with the data. This study proves that.

It seems to be inevitable that the widespread availability and increased hardware options for the Android OS will drive it’s market share past that of Apple.

What does this mean for marketers?

Regardless of who wins the market fight, it’s great for  marketers and researchers as smartphones are providing users with an opportunity to share their lives anywhere at anytime unlike we’ve ever had before. Marketers are able to reach new users through increasing rich and diverse mediums while researchers are able to glean deeper insights and learn about individual buying, usage and lifestyle patterns.