Microsoft recently released a beautiful infographic on the rise and fall of advertising media (further analysis by @JasonFalls on SME) that does a great job at capturing the massive growth of mobile and subsequently exponential growth in social, of course, fueled by mobile.
A few key stats from the data:
- Mobile ad spending was just under $1 billion in 2009
- That number is expected to reach $2,300,000,000 by 2013
- Mobile advertising spend grew by 75%, Social by 32% between 2009 – 2010
- There are 1,000,000 Android or iOS devices activated everyday
- The average mobile app session is 4x longer than web sessions (4.3 min v 1 min respectively)
What does this change mean for brands, advertisers, and consumers? How receptive are consumers to mobile ads? Are brands going the extra mile to create compelling mobile advertisements or will they maximize recognition of ads by using the same content across platforms?
I suppose we will have to wait and see, but one thing is for sure: Mobile marketing is real.