Every so often the question of privacy comes up with regards to brand social media engagement. Won’t a lot of customers be put off if they receive a message from a brand but aren’t directing a question at the brand? The simplest answer: No. Studies have consistently shown that customers not only welcome brand responses, but now expect them.
According to a new study by InboxQA released on MarketingProfs, almost 60% of Twitter users surveyed would welcome brand responses. More significantly, 64% of respondents would be more likely to purchase from a business that answers their questions on twitter, as opposed to 12% that claimed they’d be less likely to purchase.
Be sure to check out the full report on emarketer as well.
