According to a recent comScore study (published on eMarketer), mobile social network adoption and usage is still growing rapidly. Fueled by an increase in smartphone sales, unique mobile social network users are growing at a rate of 46% of the first three months of the year. This is consistent with what ListenLogic found in it’s Mobile Social Shoppers study analyzing Q1 customer experiences recorded on social media.
A few other interesting stats from the piece:
- 50% of all phones purchased today are smartphones
- 27% of social network users are updating multiple times a day via mobile
- 31% of all mobile users will be smartphone users by the end of the year
- 43% of all US consumers age 12 & up were mobile social network users
Be sure to check out the report for yourself on eMarketer.
