According to a new study by Greystripe, a mobile ad network, a whopping two thirds of all moms acknowledged that their smartphones play a role in their shopping lives.
Here’s how moms are using smartphones when shopping:
- 45% are looking to locate nearest store
- 36% interested in price comparisons
- 31% researching new products
- 26% using a shopping list
- 21% downloading coupons
What does this mean for marketers?
Just like mommy-blogs and mommy-forums created an excellent opportunity a few years ago, reaching the always-important ‘mom on the go’ is now more important than ever. Smartphones are giving brands & retailers the ability to impact purchase decisions in real-time.
Those with the highest mobile visibility and most aggressive social/direct-to-mobile deals will ultimately win for this key buying segment.
For more on moms & smartphones, be sure to check out a previous post about how moms are staying connected with smartphones (via emarketer).
