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Gaining Facebook “Likes” is top initiative for marketers in 2011

In a recent poll by social media authority, Mashable, advertising and marketing execs were asked about their social media initiatives in 2011. 35% of marketers stated that increasing the number of Facebook Likes was the number one priority for 2011, while 22% of respondents stated increasing mobile presence.

A few other key stats:

  • 50% cited mix of in-house and agency use for social media outreach
  • 87% said social media is “important” or “very Important”  to overall marketing goals
  • iPad planning (advertising or apps) was cited by 80% as an initiative in 2011

Go to Mashable and check out the rest of the details

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