Marketing budgets are currently shifting and brands are slowly moving away from mass advertising and into more measurable channels of marketing for B2B. In a survey of marketers by MarketingSherpa, spending on content, social media and SEO is on the rise in 2011.
Key findings:
- 69% cited increased spending on social media
- 60% cited increased spending on SEO & webinars
- 39% of marketers cited a decrease in spending for print advertising
- 30% of marketers cited a decrease in spending for tradeshows
- Telemarking is cited as being the most steady for spending in 2011
What does this mean for todays marketers? Commitment is everything.
When moving away from traditional forms of advertising like direct mail or advertisements that run on more of a ‘campaign’ type of timeline, inbound marketing is a more long-term commitment that requires a significant investment of time and resources, but the payoff can be well worth it.
If you’re looking to get your content marketing initiatives started, check out a previous post on how to build a content marketing strategy in 6 steps.
Social media marketing is the very effective tool for marketing your products. There is no other alternative marketing strategy for social media marketing. Hence social media marketing is indispensable for any online business. Social media marketing needs a different approach when compared to the other online marketing strategies.