Social commerce has been on the rise for a while now, but 2010 will undoubtedly go down as the year social commerce went mainstream. DigitalBuzz published the great infographic below showing the path of Social Commerce throughout 2010 highlighting the milestones along the way.
Whether you look at the explosive growth of Groupon or the 1000 transactions per hour that P&G was able to rack up through Facebook, it’s hard to dispute that social commerce is changing the way online consumers shop.
One of the most intricate and compelling aspect of social shopping like Groupon is how they relate to brick-and-mortar sales. With both large brands (such as GAP) and small businesses leveraging social shopping to drive in-store purchases, prove that social shopping will not be an online fad, but an integral part in the way we shop-online and off.
How can we expect social commerce to continue to grow and change over time? More Facebook stores? Will the Groupon model transition to niche-specific sites and communities? Where do you see social commerce going in 2011?