Last month, I wrote about ways to leverage an empowered generation of consumers and what consumer trends we can expect in 2011, and just last week ListenLogic released a report showing how consumers make purchasing decisions on Black Friday & Cyber Monday. All of these posts have a common theme: Mobile. Mobile is currently redifining the way consumers find out about products and make purchasing decisions. Mobclix recently released an infographic with some eye-popping statistics showing the explosive growth of Mobile shopping app usage this holiday season.
The Importance of Mobile & Social Shopping
What mobile brings to the table for marketers & retailers cannot be understated. As consumers become more aware of online deals, retailers must change the way they drive in-store traffic, especially during the holidays. Retailers can learn a lot from the way etailers leverage social & mobile:
“Holiday shopping is a very social behavior both online and offline. Brick and Mortar retailers should leverage online social networks, promotions that require checking-in, and immediate incentives such as timed deals via email, Twitter and Facebook to drive traffic into stores and extend their Black Friday success throughout the month of December” – Black Friday & Cyber Monday 2010 Consumer Behavior Report
Explosive Use in Mobile Shopping Apps
According to Mobclix, mobile shopping app usage is up significantly from the 2009 holiday shopping season. A few highlights:
- iPhone shopping app impressions grew by 249% in 2010
- iPhone app impressions on Black Friday increased by 109%
- 64% of smartphone owners used a price comparison app during Black Friday
- The number of available shopping apps for iPhone has increased by 52% since the 2009 holiday season
Be sure to download the infographic from Mobclix to get all the data.
