Every business, big or small, is now engaged in social media in one way or another. The question is no longer how do we get involved in social media, but instead, how do we differentiate ourselves from the competitors?
Most of the bigger companies out there have the classic three-prong approach to social media, utilizing the most popular channels:
- Social Networks (Facebook)
- Microblogging (Twitter)
- Video-Sharing (YouTube)
Gaining followers and fans is the easy part for some brands and organization, but the hard part is engaging consumers and inspiring action. Whether that action is purchasing a product, spreading a brand message, or donating to a cause, it can be difficult to achieve without the right plan. Here are 3 great resources that can help you tackle Facebook, Twitter, and YouTube:
How to Build Your Facebook Fan Base by Creating Experiences
SME shows us how to create experiences that build a fan base on Facebook. What is a Facebook experience?
These are experiences you execute on your Facebook page that are unique to your brand and also of great value to your fans. No matter how big or small, these experiences can be extremely powerful.
Use Twitter to Inspire Action
Twitter is all about engagement. For brands and businesses, it’s all about inspiring action. Maisha Walker from Inc shows you can use Twitter to drive customers into act
5 Ways to Make Video a Social Experience
Social Media Examiner (yes, again) explains how valuable it is to tap into social video:
Now is the time to begin integrating video into your social presence. Tap into the rapid growth in social video that’s around the corner by beating the crowds and adding video to your social media routine.
What are you doing to inspire action and create experiences for your fans and followers? Is it enough?
