Blogging is everywhere and almost everyone is blogging. It’s estimated today that there are over 130,000,000 blogs online. A number that is most likely outdated as soon as it’s written down. Who is doing all this blogging, and what are they blogging about?
Luckily, Technorati publishes a state of the blogosphere report, and the good folks over at TheFutureBuzz help make sense of it all.
Who’s doing all the blogging?
- 2/3 are male
- 75% are college graduates
- 25% earn over $100k yearly
What are they blogging about?
- Personal Musings and Technology are most popular
- Sports and Television fall towards the bottom of the list
Where are they blogging?
- Almost 50% are in the US
- Approximately 25% are in Europe
Why are they blogging?
- Over 70% say they blog to share expertise
- 35% plan to one day publish a book
- 72% of self-employed bloggers are interested in attracting new clients
A great infographic was created from this data over at intac :
