Does your social media effort rely on gimmicks or building brand ambassadors? Are you trying to win the popularity contest or is brand loyalty more important?
These are the questions you should be asking yourself whether you already have a social media strategy in place or you are currently planning a brand strategy in social media. Marketing in social media can turn so quickly turn into a numbers game (How many followers do I have? How many fans?) that we lose sight of the end result.
A great new post on FastCompany, Five Steps for Consumer Brands to Earn Social Currency, provides great ideas and examples for consumer brand marketing in social media. If you need help in understanding how to reach your brand consumers, this is a great place to start.
Just a few highlights:
- Despite Dunkin’ Donuts having 80% less fans and followers on Facebook + Twitter, their supporters are 35% more likely to recommend the brand
- Burger King customers are half as likely to believe the brand’s product descriptions than Wendy’s – apparently the King isn’t such a trust-worthy guy
- Social isn’t for everyone. Gillette proved that with it’s social media efforts
