In case you were still unsure about whether or not a social media campaign can really help to bring in revenue, a new study may help make things easier.
According to firms Chadwick Martin Bailey and iModerate Research Technologies, having fans on Twitter and Facebook increases your buzz and your sales significantly. The question is probably still ‘Does it provide enough buzz to warrant the cost of a social media campaign?’ Absolutely.
After following or becoming a fan of a brand, 60% of Facebook fans and 79% of Twitter followers are more likely to recommend the brands they follow on social media. That’s a lot of buzz and discussion about your brand. Going even further the study shows that 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they are following in social media.
Look at what some brands are doing on Twitter:
If we run the numbers from the study above each one of these brands is looking at a lot of word-of-mouth marketing, and a ton of sales. Balance the potential ROI against the cost of a social media campaign and you’ll see the choice is simple. If you’re not actively engaging your customers and building your brand through social media, you need to start.