As the whole Kevin Smith vs Southwest saga has unfolded, the heat has certainly not died down. With the story being picked up by everyone from People to CNN, it’s pretty clear this is a big deal. Had it been a regular customer without much influence, would the outcome be the same? Almost certainly not.
This is the age of Twitter, and any bad service is subject to becoming public news. It only takes 140 characters for something like this to break out.
What has resonated in Social Media:
The twitterverse is on fire with comments related to the incident still, and the result has been predominantly in favor of Kevin Smith. Some of the Smith supporters have said the following:
So here we are in the middle of a PR nightmare for Southwest who have defended their actions and never issued an “appropriate” apology by the standards of Kevin Smith and a number of his supporters, and we’ll have to wait and see how this thing turns out. This is what happens when a social media giant has a personal vendetta. Maybe this new age of instant communication will usher in a new sense of corporate responsibility.
Still there is no doubt that Bad Service + Influential Person = Payback and remember, it really only takes 140 characters to do it.
