A new Social Media Study issued by the Center for Client Retention shows that a majority of customers react positively when a company responds to their social media postings. The study was comprised of 25 fortune 100 companies, and 27,000 consumers. The results are as follows:
- 55% of consumers felt positively about being responded to
- 40% remained neutral
- 5% of consumers reacted negatively
Why is this important?
This only further reinforces the value of listening and responding to what people are saying about your brand in social media. Approximately 80% of those 35 and younger are using social media sites, you should know what they’re saying about your brand.
Find the full report on businesswire.
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