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‘Occupy’ Movement Threat Extends Beyond Wall Street, to Target Big Business

Via PRNewswire: Because of the evolving risks of this situation and the need to understand potential threats of the Occupy movement, ListenLogic has setup a publicly-available Occupy Threat Center that will provide current threat level assessments, infographics including a timeline of the movement sine its July 13th inception, geographic social media activity, and a current news feed.  This public resource will provide continuously updated information on this issue.

Occupy Threat Center: www.listenlogic.com/threatcenteroccupy

“Based on our tracking, the Occupy movement is now being actively influenced by the social media efforts of an increasingly diverse group of organizations.  Clearly, the activists know how to use social media to provoke action, but the actions they provoke cannot be controlled.  This is the greatest threat,” explained Vincent Schiavone, ListenLogic co-founder & chairman.  ”While ListenLogic operates a dedicated real-time SLIC for its clients, we also feel it necessary to provide certain information to the public and to all of corporate America due to the alarming social activity we are witnessing.”

Read the full press release and visit the Occupy Threat Center for more information.

Categories: social media monitoring.

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The age and gender effect on Facebook Ads & Likes

According to a recent study by Facebook-centric marketing agency SocialCode, Facebook ad click-through rates and “like” rates are significantly impacted by age, and to a lesser extent, gender. Depending on your target audience, this data can greatly help you shape your Facebook advertising & marketing strategy.

A deeper look at the data

This study shows us that older adults (age 50+), despite gender, are almost 30% more likely to click directly on Facebook ads while younger adults are more likely to “like” without clicking on the advertisement.

When looking at the behavior differences between genders, women are 11% more likely to click on the ad while men are slightly more likely to “like” a brand via an ad.

A few other tidbits

  • CTR is 31.2% higher for women aged 50+ as opposed to their 18-29 counterparts
  • “Like” rates for the 50+ groups are 7% and 9% lower for women and men respectively
  • CTR is 16.4% is higher for men 50+ than other age groups

What does this mean to marketers?

Well, it’s pretty simply, if you’re after that highly elusive 18 – 29 male demographic, you have a much better chance of getting them to “like” your brand then click your ad. Planning your strategy with that in mind is then critical to Facebook success. Once a user likes your brand, you have their attention, so plan for long-term brand engagement with a focus on engagement, not one-click success.

Categories: facebook, social media marketing.

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Report: Listening & Engaging on Social Yield Positive Results

It may not come as a surprise to all, but a new report from eMarketer showing that listening and engaging on social has positive results is good validation to the marketers currently incorporating social listening into their overall marketing strategy.

The report provides some insight on how marketers measure success of social media initiatives and what those KPIs are. In this study, impressions (or reach), fans/likes, and customer satisfaction were the most referenced metrics.

Of US marketers who have seen positive impact by listening and engagement initiatives, where has it been felt the most?

  • Brand Awareness: 63%
  • Launch Results: 48%
  • Customer Loyalty: 47%
  • Leads: 34%

Listening and engaging is certainly not new, but from being in the industry there is one common question among marketers looking to get budget:

“What’s the ROI?” The answer is it’s all about what you do with the data. This study proves that.

Categories: consumer insights, social media marketing.

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Android adoption still on the rise in 2011

In 2010, Android usage exploded with a 496% in users and obtaining a staggering 24% of the smartphone market in the US. According to a recent report by eMarketer, 2011 shows no sign of android adoption stopping. It is expected that Androids will climb to a 28% market share and growth will increase by 42% growth in users. Apple however, is holding steady at 31% growth and a 30% market share.

It seems to be inevitable that the widespread availability and increased hardware options for the Android OS will drive it’s market share past that of Apple.

What does this mean for marketers?

Regardless of who wins the market fight, it’s great for  marketers and researchers as smartphones are providing users with an opportunity to share their lives anywhere at anytime unlike we’ve ever had before. Marketers are able to reach new users through increasing rich and diverse mediums while researchers are able to glean deeper insights and learn about individual buying, usage and lifestyle patterns.

Categories: market research, mobile marketing.